Advanced Research Methodology
| COD |
Workload |
Description |
| 725GB-02 |
30 |
Enable participants to deepen their knowledge on the main aspects related to methodological approaches in management research. |
| No offer for current semester |
| Concentration area |
Type |
Required |
| Strategic Management |
Doctorate |
Required |
| Research line |
Description |
| Strategy, Organizations and Society |
The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society. |
|
|
Advanced analysis of qualitative data in Administration
| COD |
Workload |
Description |
| 725GC-02 |
30 |
Enable the participants to deepen their knowledge in methods of qualitative data analysis, obtaining subsidies to objectively judge the quality of research produced in Administration. |
| No offer for current semester |
| Concentration area |
Type |
Required |
| Strategic Management |
Doctorate |
Required |
| Research line |
Description |
| Strategy, Organizations and Society |
The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society. |
|
|
Advanced analysis of quantitative data in Administration
| COD |
Workload |
Description |
| 725GD-02 |
30 |
To enable the participants to deepen their knowledge in methods of analysis of quantitative data, obtaining subsidies to objectively judge the quality of the research produced in Administration. |
| Professors |
Home time |
Lattes |
| CLECIO FALCAO ARAUJO |
4 years and 1 month |
Link |
| Concentration area |
Type |
Required |
| Strategic Management |
Doctorate |
Required |
| Research line |
Description |
| Strategy, Organizations and Society |
The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society. |
|
|
Consumer Behavior I
| COD |
Workload |
Description |
| 42566-02 |
30 |
Main research tracks in Consumer Behavior (CC). Consumer Behavior and Information Processing. Consumer perception and attention. Attitudes and persuasion. Memory, knowledge and consumer learning. Motivation and Consumer goal pursuit. Consumer Culture Theory. |
| No offer for current semester |
| Concentration area |
Type |
Required |
| Innovation Management |
Doctorate |
Not required |
| Strategic Management |
Master's |
Not required |
| Strategic Management |
Doctorate |
Not required |
| Research line |
Description |
| Strategy, Organizations and Society |
The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society. |
|
|
Consumer Behavior II
| COD |
Workload |
Description |
| 42567-02 |
30 |
Research Challenges in Consumer Behavior (CC). Consumer choice and decision processes. Heuristics and Bias. Influences not conscious in the decision of the consumer. Affection and Emotions. Impacts of social relations on consumption decisions. Consumer Culture Theory. Materialism, happiness and consumer well-being. Consumer morality. |
| No offer for current semester |
| Concentration area |
Type |
Required |
| Innovation Management |
Doctorate |
Not required |
| Strategic Management |
Master's |
Not required |
| Strategic Management |
Doctorate |
Not required |
| Research line |
Description |
| Strategy, Organizations and Society |
The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society. |
|
|
Corporate Sustainability
| COD |
Workload |
Description |
| 725GT-02 |
30 |
The aim of the course is to familiarize students with the main issues related to sustainability as a business strategy, enabling students to gain knowledge about the main theoretical approaches that underpin the discussion about the themes of social responsibility and sustainable development in the organizational context. It will allow students to reflect and debate on Corporate Social Responsibility practices, increasing their understanding of the strategic role of sustainability initiatives. |
| No offer for current semester |
| Concentration area |
Type |
Required |
| Strategic Management |
Master's |
Not required |
| Strategic Management |
Doctorate |
Not required |
| Research line |
Description |
| Strategy, Organizations and Society |
The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society. |
|
|
Digital Data Analysis
| COD |
Workload |
Description |
| 725GM-02 |
30 |
This course allows students to understand how user-generated content on digital platforms has been used to support decision making. Strategies and methods will be addressed to deal with the increasing volume of data being created in various social media. In addition, the discipline discusses the application of these strategies and methods in several fields of knowledge where there is digital data. At the end of the course, students should be able to identify relevant digital data sources and choose the data collection and analysis techniques best suited to their research problems. |
| No offer for current semester |
| Concentration area |
Type |
Required |
| Strategic Management |
Master's |
Not required |
| Strategic Management |
Doctorate |
Not required |
| Research line |
Description |
| Strategy, Organizations and Society |
The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society. |
|
|
Digital Entrepreneurship - Transforming Knowledge into Development
| COD |
Workload |
Description |
| 1946U-02 |
30 |
This course aims to present the main concepts associated with digital entrepreneurship and the transformation of scientific knowledge in development for society. The following points will be addressed: Entrepreneurship, startups, business model, lean startup, minimum viable product, and real cases of transforming scientific knowledge into innovation and development through entrepreneurship. |
| No offer for current semester |
| Concentration area |
Type |
Required |
| Economic Development |
Master's |
Not required |
| Economic Development |
Doctorate |
Not required |
| Local Economics |
Master's |
Not required |
| Local Economics |
Doctorate |
Not required |
| Strategic Management |
Master's |
Not required |
| Strategic Management |
Doctorate |
Not required |
| Research line |
Description |
|
|
|
|
| Strategy, Organizations and Society |
The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society. |
|
|
Digital Transformation for Social Good
| COD |
Workload |
Description |
| 194GS-02 |
30 |
The subject discusses the multiples and complex relations in the digital transformation process from a social good and sustainability perspective. Companies, public or private organizations, institutions and the whole society have been going through this process, provided organizational and personal relations are more and more mediated by digital technologies. The subject discusses topics like technologies tackling social issues, sustainable and critical perspectives on digital technologies applications in Latin America, digital literacy, public/social value created by digital transformation, and cultural and symbolic power as intervenient variables in the digital transformation process. |
| No offer for current semester |
| Concentration area |
Type |
Required |
| Strategic Management |
Master's |
Not required |
| Strategic Management |
Doctorate |
Not required |
| Research line |
Description |
| Strategy, Organizations and Society |
The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society. |
|
|
Emerging Issues in Marketing
| COD |
Workload |
Description |
| 725GG-02 |
30 |
Advanced theoretical and thematic perspectives emerging in the field of Marketing. Building Innovation, Indicators and Metrics for Innovation and Performance. Adoption of Innovation. Perception of product risk and social consequences. Competence versus morality in competitiveness of suppliers of products and services. Comparative price of products and level of communication. Trends in services. Technology transfer. Absorptive Capacity. |
| No offer for current semester |
| Concentration area |
Type |
Required |
| Economic Development |
Master's |
Not required |
| Economic Development |
Doctorate |
Not required |
| Local Economics |
Master's |
Not required |
| Local Economics |
Doctorate |
Not required |
| Strategic Management |
Doctorate |
Not required |
| Research line |
Description |
|
|
|
|
| Strategy, Organizations and Society |
The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society. |
|
|
Emerging Issues in Strategy, Organizations and Society
| COD |
Workload |
Description |
| 725GF-02 |
30 |
The objective of this course is to discuss the main issues related to theoretical lenses and emerging study objects in the areas of strategy, information, organizations and society. Contemporary bibliographical references are presented, seeking the interdisciplinarity of the areas |
| Professors |
Home time |
Lattes |
| EDIMARA MEZZOMO LUCIANO |
24 years |
Link |
| Concentration area |
Type |
Required |
| Strategic Management |
Doctorate |
Not required |
| Research line |
Description |
| Strategy, Organizations and Society |
The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society. |
|
|
Emerging Themes in Market, Behavior and Innovation
| COD |
Workload |
Description |
| 194G4-02 |
30 |
Advanced theoretical and thematic perspectives emerging in the field of Marketing. Building Innovation, Indicators and Metrics for Innovation and Performance. Adoption of Innovation. Perception of product risk and social consequences. Competence versus morality in competitiveness of suppliers of products and services. Comparative price of products and level of communication. Trends in services. Technology transfer. Absorptive Capacity. |
| Professors |
Home time |
Lattes |
| CLAUDIO HOFFMANN SAMPAIO |
27 years and 8 months |
Link |
| Concentration area |
Type |
Required |
| Strategic Management |
Doctorate |
Not required |
| Research line |
Description |
| Strategy, Organizations and Society |
The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society. |
|
|
Epistemology
| COD |
Workload |
Description |
| 725GA-02 |
30 |
Study of the fundamentals of scientific knowledge, analyzing the history of science, paradigms and epistemological perspectives of knowledge to provide students with the critical reflection of theories and methodological approaches in management research. |
| No offer for current semester |
| Concentration area |
Type |
Required |
| Strategic Management |
Doctorate |
Required |
| Research line |
Description |
| Strategy, Organizations and Society |
The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society. |
|
|
Fundamentals of Marketing
| COD |
Workload |
Description |
| 52554-02 |
30 |
Introductory and relevant topics in marketing. Evolution on marketing main theories. History of marketing though. Ethics in marketing. |
| No offer for current semester |
| Concentration area |
Type |
Required |
| Strategic Management |
Master's |
Not required |
| Strategic Management |
Doctorate |
Not required |
| Research line |
Description |
| Strategy, Organizations and Society |
The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society. |
|
|
Fundamentals of Strategy, Organizations and Society
| COD |
Workload |
Description |
| 725GP-02 |
30 |
The objective of this course is to present and discuss the fundamentals of the concepts and approaches involved in the themes of Strategy, Organizations and Society, seeking to understand the evolution of these theoretical approaches and its application to the different contexts studied. |
| Professors |
Home time |
Lattes |
| MARCIRIO SILVEIRA CHAVES |
8 years |
Link |
| Concentration area |
Type |
Required |
| Strategic Management |
Master's |
Not required |
| Strategic Management |
Doctorate |
Not required |
| Research line |
Description |
| Strategy, Organizations and Society |
The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society. |
|
|
Governance and Participatory Smart Cities
| COD |
Workload |
Description |
| 194B8-02 |
30 |
This subject discusses the multiple and complex relations between government and society, represented by citizens and stakeholders. These relations are nowadays more and more mediated by digital technologies, which brings issues related to inequalities in pursuing, having access and being able to use ICT devices. Transparency, participation, accountability, open government, governance, and public value are reviewed from the perspective of framing factors like symbolic and intraorganizational power, sociotechnical imaginary, institutional theory, and neocolonialism. By the end of this subject, students should have a better and critical understanding of the variables involved in the smart cities initiatives (especially in the smart governance and smart citizens dimensions) and their impacts on the public and social agenda in Brazilian and Latin-American perspectives. |
| No offer for current semester |
| Concentration area |
Type |
Required |
| Strategic Management |
Master's |
Not required |
| Strategic Management |
Doctorate |
Not required |
| Research line |
Description |
| Strategy, Organizations and Society |
The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society. |
|
|
Government and Society
| COD |
Workload |
Description |
| 725GU-02 |
30 |
The objective of this discipline is to discuss the complex relations between government and society, issues of economic development and social inequality, social impact and public value, transparency and accountability movements, public policies as inducer of social responsibility, government openness and society participation, as well as theories for the study of topics of interface between government and society. |
| No offer for current semester |
| Concentration area |
Type |
Required |
| Strategic Management |
Master's |
Not required |
| Strategic Management |
Doctorate |
Not required |
| Research line |
Description |
| Strategy, Organizations and Society |
The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society. |
|
|
Innovation and Entrepreneurship
| COD |
Workload |
Description |
| 52528-02 |
30 |
The objective of the course is to discuss the role of the manager / entrepreneur in the process of innovation and entrepreneurship of the different types of organization. |
| No offer for current semester |
| Concentration area |
Type |
Required |
| Innovation Management |
Doctorate |
Not required |
| Strategic Management |
Master's |
Not required |
| Strategic Management |
Doctorate |
Not required |
| Research line |
Description |
| Strategy, Organizations and Society |
The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society. |
|
|
Introduction to Administration Research
| COD |
Workload |
Description |
| 72538-01 |
15 |
Introduce the students to the concepts related to the master's degree in business administration. |
| No offer for current semester |
| Concentration area |
Type |
Required |
| Strategic Management |
Master's |
Required |
| Strategic Management |
Doctorate |
Not required |
| Research line |
Description |
| Strategy, Organizations and Society |
The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society. |
|
|
Knowledge management
| COD |
Workload |
Description |
| 32517-02 |
30 |
Enable participants to deepen their knowledge about the main aspects related to Knowledge Management (CG), considering the internal and external environment to the organization. |
| No offer for current semester |
| Concentration area |
Type |
Required |
| Innovation Management |
Doctorate |
Not required |
| Strategic Management |
Master's |
Not required |
| Strategic Management |
Doctorate |
Not required |
| Research line |
Description |
| Strategy, Organizations and Society |
The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society. |
|
|
Market Fundamentals, Behavior and Innovation
| COD |
Workload |
Description |
| 194G3-02 |
30 |
Historical analysis of Marketing. Evolution of the main theories in Marketing. Strategic marketing, strategic guidelines and new product development. Consumer and market behavior. Marketing services and retail. Ethics in marketing relations |
| Professors |
Home time |
Lattes |
| STEFANIA ORDOVAS DE ALMEIDA |
20 years and 11 months |
Link |
| Concentration area |
Type |
Required |
| Strategic Management |
Master's |
Not required |
| Strategic Management |
Doctorate |
Not required |
| Research line |
Description |
| Strategy, Organizations and Society |
The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society. |
|
|
Marketing Management
| COD |
Workload |
Description |
| 52555-02 |
30 |
This course will present, discuss and provide deeper insights into the managerial nature of Marketing, particularly with respect to the core variables of Marketing Management, such as: marketing mix - product, distribution, pricing and communication - and integrated planning of the marketing mix. |
| No offer for current semester |
| Concentration area |
Type |
Required |
| Innovation Management |
Doctorate |
Not required |
| Strategic Management |
Master's |
Not required |
| Strategic Management |
Doctorate |
Not required |
| Research line |
Description |
| Strategy, Organizations and Society |
The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society. |
|
|
Marketing Research
| COD |
Workload |
Description |
| 72500-02 |
30 |
Challenges in marketing research; Exploratory trails in marketing research; quantitative bases of marketing research; measurement scales; development of marketing scales; experiments, sampling in marketing research. |
| No offer for current semester |
| Concentration area |
Type |
Required |
| Innovation Management |
Doctorate |
Not required |
| Strategic Management |
Master's |
Not required |
| Strategic Management |
Doctorate |
Not required |
| Research line |
Description |
| Strategy, Organizations and Society |
The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society. |
|
|
Marketing Research Practice I
| COD |
Workload |
Description |
| 725GW-02 |
30 |
The course aims to support students in the construction of their research project in Marketing. The substantive, conceptual and methodological domains will be discussed and the students will be led through a road map involving all domains. The construction of each domain will be carried out collectively, leading the students to reflect and debate about their research theme in Marketing, as well as that of their colleagues. At the end, students should present their project in the form of a pre-bank. |
| No offer for current semester |
| Concentration area |
Type |
Required |
| Strategic Management |
Master's |
Not required |
| Strategic Management |
Doctorate |
Not required |
| Research line |
Description |
| Strategy, Organizations and Society |
The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society. |
|
|
Marketing Research Practice II
| COD |
Workload |
Description |
| 725GY-02 |
30 |
The purpose of this course is to discuss current research topics in Marketing based on the research projects of the students, addressing the elaboration of the collection instrument, insertion in the field, data collection and the beginning of the analysis. The objective of the course is to get students to reflect and debate about their research theme, as well as that of their colleagues, allowing them to have a broader view of the research carried out in the Marketing line. |
| No offer for current semester |
| Concentration area |
Type |
Required |
| Strategic Management |
Master's |
Not required |
| Strategic Management |
Doctorate |
Not required |
| Research line |
Description |
| Strategy, Organizations and Society |
The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society. |
|
|
Marketing Theory
| COD |
Workload |
Description |
| 7251J-02 |
30 |
To follow is a list of topics the course will address: History of marketing thought ; The concept, scope and nature of marketing; Marketing as a science; Current aspects and future perspective of marketing; Methodological approaches in marketing; Marketing theories and sub-areas. |
| No offer for current semester |
| Concentration area |
Type |
Required |
| Innovation Management |
Doctorate |
Not required |
| Strategic Management |
Doctorate |
Not required |
| Research line |
Description |
| Strategy, Organizations and Society |
The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society. |
|
|
Marketing and Sustainability
| COD |
Workload |
Description |
| 725GN-02 |
30 |
This course aims to promote discussion and reflection on the interdependencies between marketing concepts and sustainable development. In this sense, it involves questions in two great perspectives. The first one, focusing on the organizational level and involving issues such as ethics, organizational strategies and public policies. The themes developed in this perspective relate, for example, to the concept of corporate social responsibility, corporate sustainability and business practices. The second perspective focuses on the role of the individual and understands issues related to consumer behavior, with themes about conscious consumption and anti-consumption movements. |
| No offer for current semester |
| Concentration area |
Type |
Required |
| Economic Development |
Master's |
Not required |
| Economic Development |
Doctorate |
Not required |
| Local Economics |
Master's |
Not required |
| Local Economics |
Doctorate |
Not required |
| Strategic Management |
Master's |
Not required |
| Strategic Management |
Doctorate |
Not required |
| Research line |
Description |
|
|
|
|
| Strategy, Organizations and Society |
The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society. |
|
|
Organizational Theories
| COD |
Workload |
Description |
| 725GJ-02 |
30 |
To deepen the knowledge in the theorizing of the organizations from an analytical and questioning approach. |
| Professors |
Home time |
Lattes |
| LUCAS BONACINA ROLDAN |
12 years and 1 month |
Link |
| Concentration area |
Type |
Required |
| Strategic Management |
Master's |
Required |
| Strategic Management |
Doctorate |
Not required |
| Research line |
Description |
| Strategy, Organizations and Society |
The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society. |
|
|
Project management
| COD |
Workload |
Description |
| 725GV-02 |
30 |
This discipline allows students to understand research approaches in Project Management, the different research design used, the practical research in projects and the skills required for the modern project manager. In addition, the course covers Project Management 2.0, Knowledge Management and lessons learned in projects. |
| No offer for current semester |
| Concentration area |
Type |
Required |
| Strategic Management |
Master's |
Not required |
| Strategic Management |
Doctorate |
Not required |
| Research line |
Description |
| Strategy, Organizations and Society |
The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society. |
|
|
Qualitative Data Analysis
| COD |
Workload |
Description |
| 725GK-02 |
30 |
Throughout the course, and especially at the end, it is expected that students will be able to demonstrate that they have developed a high understanding of the processes that permeate the planning, execution and interpretation of qualitative research data in the Area of Administration. |
| No offer for current semester |
| Concentration area |
Type |
Required |
| Strategic Management |
Master's |
Required |
| Research line |
Description |
| Strategy, Organizations and Society |
The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society. |
|
|
Quantitative Data Analysis
| COD |
Workload |
Description |
| 725GL-02 |
30 |
Throughout the course, and especially in the end, it is expected that students will be able to demonstrate that they have developed a high understanding of the processes that permeate the planning, execution and interpretation of quantitative research data in the Area of Administration. |
| No offer for current semester |
| Concentration area |
Type |
Required |
| Strategic Management |
Master's |
Required |
| Research line |
Description |
| Strategy, Organizations and Society |
The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society. |
|
|
Research Analysis in Business Administration
| COD |
Workload |
Description |
| 62525-03 |
45 |
This course aims to provide basic knowledge on the analysis and interpretation of data in qualitative and quantitative research, especially regarding their applications to Business Management. |
| Professors |
Home time |
Lattes |
| RODRIGO HELDT SILVEIRA |
1 year and 4 months |
Link |
| CLAUDIA CRISTINA BITENCOURT |
1 year and 1 month |
Link |
| Concentration area |
Type |
Required |
| Innovation Management |
Doctorate |
Not required |
| Strategic Management |
Master's |
Required |
| Strategic Management |
Doctorate |
Not required |
| Research line |
Description |
| Strategy, Organizations and Society |
The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society. |
|
|
Research Methodology
| COD |
Workload |
Description |
| 725GH-02 |
30 |
The course presents the methodological basis for research in the area of administration, discussing: delineations and approaches of research in the area, research problems, data collection techniques, sampling, literature review and theoretical contributions. |
| Professors |
Home time |
Lattes |
| MIRIAN OLIVEIRA |
24 years and 7 months |
Link |
| Concentration area |
Type |
Required |
| Economic Development |
Master's |
Not required |
| Economic Development |
Doctorate |
Not required |
| Local Economics |
Master's |
Not required |
| Local Economics |
Doctorate |
Not required |
| Strategic Management |
Master's |
Required |
| Strategic Management |
Doctorate |
Not required |
| Research line |
Description |
|
|
|
|
| Strategy, Organizations and Society |
The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society. |
|
|
Research Practice I
| COD |
Workload |
Description |
| 1941K-02 |
30 |
The course aims to support students in the construction of their research project. The substantive, conceptual and methodological domains will be discussed and the students will be led through a road map involving all domains. The construction of each domain will be carried out collectively, leading the students to reflect and debate about their research theme, as well as that of their colleagues. |
| Professors |
Home time |
Lattes |
| MARCIRIO SILVEIRA CHAVES |
8 years |
Link |
| Concentration area |
Type |
Required |
| Strategic Management |
Master's |
Required |
| Strategic Management |
Doctorate |
Not required |
| Research line |
Description |
| Strategy, Organizations and Society |
The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society. |
|
|
Research Practice II
| COD |
Workload |
Description |
| 1941L-02 |
30 |
The aim of the course is to define the trends in relation to research, the insertion of data about the students, the data collection and the beginning of the analysis. The aim of the course is to get students to reflect on and discuss their research topic, as well as that of their peers, who need a broader perspective research. |
| Professors |
Home time |
Lattes |
| RODRIGO HELDT SILVEIRA |
1 year and 4 months |
Link |
| Concentration area |
Type |
Required |
| Strategic Management |
Master's |
Required |
| Strategic Management |
Doctorate |
Not required |
| Research line |
Description |
| Strategy, Organizations and Society |
The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society. |
|
|
Research Practice in EOS I
| COD |
Workload |
Description |
| 725GQ-02 |
30 |
The course aims to support students in the construction of their research project. The substantive, conceptual and methodological domains will be discussed and the students will be led through a road map involving all domains. The construction of each domain will be carried out collectively, leading the students to reflect and debate about their research theme, as well as that of their colleagues. |
| No offer for current semester |
| Concentration area |
Type |
Required |
| Strategic Management |
Master's |
Not required |
| Strategic Management |
Doctorate |
Not required |
| Research line |
Description |
| Strategy, Organizations and Society |
The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society. |
|
|
Research Practice in EOS II
| COD |
Workload |
Description |
| 725GR-02 |
30 |
The aim of the course is to define the trends in relation to research, the insertion of data about the students, the data collection and the beginning of the analysis. The aim of the course is to get students to reflect on and discuss their research topic, as well as that of their peers, who need a broader perspective of EOS research. |
| No offer for current semester |
| Concentration area |
Type |
Required |
| Strategic Management |
Master's |
Not required |
| Research line |
Description |
| Strategy, Organizations and Society |
The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society. |
|
|
Retail Marketing
| COD |
Workload |
Description |
| 62526-02 |
30 |
Main Research Trails in Retail Marketing. Multichannel retail and omnichannel. Impacts of mobile shopping in the market. Consumer experience in retail environments. Crowding and perceived density. Product assortment decisions. Dysfunctional consumer behavior and morality in the market. |
| No offer for current semester |
| Concentration area |
Type |
Required |
| Strategic Management |
Master's |
Not required |
| Strategic Management |
Doctorate |
Not required |
| Research line |
Description |
| Strategy, Organizations and Society |
The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society. |
|
|
Seminar I
| COD |
Workload |
Description |
| 72503-01 |
15 |
This course is intended to provide students with deeper insights into research methods, thus being equipped to judge the quality of research done in Business Administration in an objective way. |
| No offer for current semester |
| Concentration area |
Type |
Required |
| Innovation Management |
Doctorate |
Not required |
| Strategic Management |
Master's |
Not required |
| Strategic Management |
Doctorate |
Not required |
| Research line |
Description |
| Strategy, Organizations and Society |
The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society. |
|
|
Special Topics in Market, Behavior and Innovation
| COD |
Workload |
Description |
| 194G5-02 |
30 |
Discipline that explores special topics in marketing, seeking degree of integration, comprehensiveness and depth required for the development of the line of research. |
| No offer for current semester |
| Concentration area |
Type |
Required |
| Strategic Management |
Master's |
Not required |
| Strategic Management |
Doctorate |
Not required |
| Research line |
Description |
| Strategy, Organizations and Society |
The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society. |
|
|
Special Topics in Marketing
| COD |
Workload |
Description |
| 725GZ-02 |
30 |
Discipline that explores special topics in marketing, seeking degree of integration, comprehensiveness and depth required for the development of the line of research. |
| No offer for current semester |
| Concentration area |
Type |
Required |
| Strategic Management |
Master's |
Not required |
| Strategic Management |
Doctorate |
Not required |
| Research line |
Description |
| Strategy, Organizations and Society |
The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society. |
|
|
Special Topics in Strategy, Organizations and Society
| COD |
Workload |
Description |
| 725GX-02 |
30 |
Discipline that explores special topics in strategy, organizations and society, seeking degree of integration, comprehensiveness and depth required for the development of the line of research. |
| No offer for current semester |
| Concentration area |
Type |
Required |
| Strategic Management |
Master's |
Not required |
| Strategic Management |
Doctorate |
Not required |
| Research line |
Description |
| Strategy, Organizations and Society |
The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society. |
|
|
Theory in Market, Behavior and Innovation
| COD |
Workload |
Description |
| 194G2-02 |
30 |
The general objective of the discipline is to provide an analytical and critical view of the evolution of marketing thinking, exploring the perspective of marketing as a science and its consequent training. |
| No offer for current semester |
| Concentration area |
Type |
Required |
| Strategic Management |
Doctorate |
Not required |
| Research line |
Description |
| Strategy, Organizations and Society |
The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society. |
|
|
Theory in Marketing
| COD |
Workload |
Description |
| 725HA-02 |
30 |
The general objective of the discipline is to provide an analytical and critical view of the evolution of marketing thinking, exploring the perspective of marketing as a science and its consequent training. |
| No offer for current semester |
| Concentration area |
Type |
Required |
| Economic Development |
Master's |
Not required |
| Economic Development |
Doctorate |
Not required |
| Local Economics |
Master's |
Not required |
| Local Economics |
Doctorate |
Not required |
| Strategic Management |
Doctorate |
Not required |
| Research line |
Description |
|
|
|
|
| Strategy, Organizations and Society |
The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society. |
|
|
eories in Strategy, Organizations and Society
| COD |
Workload |
Description |
| 725GE-02 |
30 |
The course addresses the Theories that can be used in Research in Strategy, Organizations and Society. The theories analyzed present economic, behavioral and sociological perspectives, having as approaches the organization / firm, the individual, the groups and the community: Use of Theories in EOS Research, Stakeholder Theory and Agency Theory, Transaction Costs Theory and Resource-Based View, Absorptive Capacity Theory and Dynamic Capabilities, Actor-Network Theory and Social Capital Theory, Organizational Culture and Power, Critical Social and Cognitive Social Theory, Institutional Works, and Institutional Logics.The course addresses the Theories that can be used in Research in Strategy, Organizations and Society. The theories analyzed present economic, behavioral and sociological perspectives, having as approaches the organization / firm, the individual, the groups and the community: Use of Theories in EOS Research, Stakeholder Theory and Agency Theory, Transaction Costs Theory and Resource-Based View, Absorptive Capacity Theory and Dynamic Capabilities, Actor-Network Theory and Social Capital Theory, Organizational Culture and Power, Critical Social and Cognitive Social Theory, Institutional Works, and Institutional Logics. |
| No offer for current semester |
| Concentration area |
Type |
Required |
| Strategic Management |
Doctorate |
Not required |
| Research line |
Description |
| Strategy, Organizations and Society |
The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society. |
|
|
