Courses

Advanced Research Methodology
COD Workload Description
725GB-02 30 Enable participants to deepen their knowledge on the main aspects related to methodological approaches in management research.
No offer for current semester
Concentration area Type Required
Strategic Management Doctorate Required
Research line Description
Strategy, Organizations and Society The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society.
Marketing The line of research in Marketing is geared towards the understanding of strategies, processes and impacts of Marketing in the actions conducted by companies, as well as towards the understanding of consumer behavior in different market contexts.
Advanced analysis of qualitative data in Administration
COD Workload Description
725GC-02 30 Enable the participants to deepen their knowledge in methods of qualitative data analysis, obtaining subsidies to objectively judge the quality of research produced in Administration.
Professors Home time Lattes
MAIRA DE CASSIA PETRINI 11 years and 4 months Link
Concentration area Type Required
Strategic Management Doctorate Required
Research line Description
Strategy, Organizations and Society The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society.
Marketing The line of research in Marketing is geared towards the understanding of strategies, processes and impacts of Marketing in the actions conducted by companies, as well as towards the understanding of consumer behavior in different market contexts.
Advanced analysis of quantitative data in Administration
COD Workload Description
725GD-02 30 To enable the participants to deepen their knowledge in methods of analysis of quantitative data, obtaining subsidies to objectively judge the quality of the research produced in Administration.
No offer for current semester
Concentration area Type Required
Strategic Management Doctorate Required
Research line Description
Strategy, Organizations and Society The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society.
Marketing The line of research in Marketing is geared towards the understanding of strategies, processes and impacts of Marketing in the actions conducted by companies, as well as towards the understanding of consumer behavior in different market contexts.
Consumer Behavior I
COD Workload Description
42566-02 30 Main research tracks in Consumer Behavior (CC). Consumer Behavior and Information Processing. Consumer perception and attention. Attitudes and persuasion. Memory, knowledge and consumer learning. Motivation and Consumer goal pursuit. Consumer Culture Theory.
No offer for current semester
Concentration area Type Required
Innovation Management Doctorate Not required
Strategic Management Master's Not required
Strategic Management Doctorate Not required
Research line Description
Strategy, Organizations and Society The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society.
Marketing The line of research in Marketing is geared towards the understanding of strategies, processes and impacts of Marketing in the actions conducted by companies, as well as towards the understanding of consumer behavior in different market contexts.
Consumer Behavior II
COD Workload Description
42567-02 30 Research Challenges in Consumer Behavior (CC). Consumer choice and decision processes. Heuristics and Bias. Influences not conscious in the decision of the consumer. Affection and Emotions. Impacts of social relations on consumption decisions. Consumer Culture Theory. Materialism, happiness and consumer well-being. Consumer morality.
Professors Home time Lattes
LELIS BALESTRIN ESPARTEL 21 years and 9 months Link
Concentration area Type Required
Innovation Management Doctorate Not required
Strategic Management Master's Not required
Strategic Management Doctorate Not required
Research line Description
Strategy, Organizations and Society The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society.
Marketing The line of research in Marketing is geared towards the understanding of strategies, processes and impacts of Marketing in the actions conducted by companies, as well as towards the understanding of consumer behavior in different market contexts.
Corporate Sustainability
COD Workload Description
725GT-02 30 The aim of the course is to familiarize students with the main issues related to sustainability as a business strategy, enabling students to gain knowledge about the main theoretical approaches that underpin the discussion about the themes of social responsibility and sustainable development in the organizational context. It will allow students to reflect and debate on Corporate Social Responsibility practices, increasing their understanding of the strategic role of sustainability initiatives.
No offer for current semester
Concentration area Type Required
Strategic Management Master's Not required
Strategic Management Doctorate Not required
Research line Description
Strategy, Organizations and Society The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society.
Marketing The line of research in Marketing is geared towards the understanding of strategies, processes and impacts of Marketing in the actions conducted by companies, as well as towards the understanding of consumer behavior in different market contexts.
Digital Data Analysis
COD Workload Description
725GM-02 30 This course allows students to understand how user-generated content on digital platforms has been used to support decision making. Strategies and methods will be addressed to deal with the increasing volume of data being created in various social media. In addition, the discipline discusses the application of these strategies and methods in several fields of knowledge where there is digital data. At the end of the course, students should be able to identify relevant digital data sources and choose the data collection and analysis techniques best suited to their research problems.
No offer for current semester
Concentration area Type Required
Strategic Management Master's Not required
Strategic Management Doctorate Not required
Research line Description
Strategy, Organizations and Society The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society.
Marketing The line of research in Marketing is geared towards the understanding of strategies, processes and impacts of Marketing in the actions conducted by companies, as well as towards the understanding of consumer behavior in different market contexts.
Digital Entrepreneurship - Transforming Knowledge into Development
COD Workload Description
1946U-02 30 This course aims to present the main concepts associated with digital entrepreneurship and the transformation of scientific knowledge in development for society. The following points will be addressed: Entrepreneurship, startups, business model, lean startup, minimum viable product, and real cases of transforming scientific knowledge into innovation and development through entrepreneurship.
No offer for current semester
Concentration area Type Required
Economic Development Master's Not required
Economic Development Doctorate Not required
Local Economics Master's Not required
Local Economics Doctorate Not required
Strategic Management Master's Not required
Strategic Management Doctorate Not required
Research line Description
Growth, Innovation and Equality This line of research is geared towards the investigation of the macroeconomic and microeconomic aspects associated with Development. When it comes to macroeconomic aspects, it will look at the relationship between job market growth, innovations and transformation. It will also address the recent discussion on quality of growth and/or pro-poor growth as well as discussions on equity and problems arising from economic inequality. As far as microeconomic aspects are concerned, it is intended to look at how the promotion of the culture of innovation and entrepreneurship can increase business competitiveness and foster income and wealth generation in society. Additionally, it is intended to understand the dynamics and operation of the job market with emphasis on supply and demand by workforce and salary discrimination, health economics, poverty and development indicators.
Economics of Agglomeration, Agribusiness and Environment This line of research looks at production agglomeration, agribusiness and environment as well as the forms of interaction between them. Research conducted within this line of research is intended to investigate the causes and consequences of sectoral (or functional) specialization of urban centers in relation to the strategies of firms and to their potential for growth and development as well as how agribusiness and the environment can be analyzed under the point of view of regional economic dynamics. In addition to these issues, the localization of activities, the process of growth and development of economic agglomerations have fostered discussions on how we can encourage regional development in a sustainable way, by involving the new actors and functions involved in environmental economics issues.
Strategy, Organizations and Society The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society.
Marketing The line of research in Marketing is geared towards the understanding of strategies, processes and impacts of Marketing in the actions conducted by companies, as well as towards the understanding of consumer behavior in different market contexts.
Emerging Issues in Marketing
COD Workload Description
725GG-02 30 Advanced theoretical and thematic perspectives emerging in the field of Marketing. Building Innovation, Indicators and Metrics for Innovation and Performance. Adoption of Innovation. Perception of product risk and social consequences. Competence versus morality in competitiveness of suppliers of products and services. Comparative price of products and level of communication. Trends in services. Technology transfer. Absorptive Capacity.
Professors Home time Lattes
CLAUDIO HOFFMANN SAMPAIO 24 years and 9 months Link
Concentration area Type Required
Economic Development Master's Not required
Economic Development Doctorate Not required
Local Economics Master's Not required
Local Economics Doctorate Not required
Strategic Management Doctorate Not required
Research line Description
Growth, Innovation and Equality This line of research is geared towards the investigation of the macroeconomic and microeconomic aspects associated with Development. When it comes to macroeconomic aspects, it will look at the relationship between job market growth, innovations and transformation. It will also address the recent discussion on quality of growth and/or pro-poor growth as well as discussions on equity and problems arising from economic inequality. As far as microeconomic aspects are concerned, it is intended to look at how the promotion of the culture of innovation and entrepreneurship can increase business competitiveness and foster income and wealth generation in society. Additionally, it is intended to understand the dynamics and operation of the job market with emphasis on supply and demand by workforce and salary discrimination, health economics, poverty and development indicators.
Economics of Agglomeration, Agribusiness and Environment This line of research looks at production agglomeration, agribusiness and environment as well as the forms of interaction between them. Research conducted within this line of research is intended to investigate the causes and consequences of sectoral (or functional) specialization of urban centers in relation to the strategies of firms and to their potential for growth and development as well as how agribusiness and the environment can be analyzed under the point of view of regional economic dynamics. In addition to these issues, the localization of activities, the process of growth and development of economic agglomerations have fostered discussions on how we can encourage regional development in a sustainable way, by involving the new actors and functions involved in environmental economics issues.
Strategy, Organizations and Society The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society.
Marketing The line of research in Marketing is geared towards the understanding of strategies, processes and impacts of Marketing in the actions conducted by companies, as well as towards the understanding of consumer behavior in different market contexts.
Emerging Issues in Strategy, Organizations and Society
COD Workload Description
725GF-02 30 The objective of this course is to discuss the main issues related to theoretical lenses and emerging study objects in the areas of strategy, information, organizations and society. Contemporary bibliographical references are presented, seeking the interdisciplinarity of the areas
Professors Home time Lattes
EDIMARA MEZZOMO LUCIANO 21 years and 1 month Link
Concentration area Type Required
Strategic Management Doctorate Not required
Research line Description
Strategy, Organizations and Society The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society.
Marketing The line of research in Marketing is geared towards the understanding of strategies, processes and impacts of Marketing in the actions conducted by companies, as well as towards the understanding of consumer behavior in different market contexts.
Epistemology
COD Workload Description
725GA-02 30 Study of the fundamentals of scientific knowledge, analyzing the history of science, paradigms and epistemological perspectives of knowledge to provide students with the critical reflection of theories and methodological approaches in management research.
No offer for current semester
Concentration area Type Required
Strategic Management Doctorate Required
Research line Description
Strategy, Organizations and Society The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society.
Marketing The line of research in Marketing is geared towards the understanding of strategies, processes and impacts of Marketing in the actions conducted by companies, as well as towards the understanding of consumer behavior in different market contexts.
Fundamentals of Marketing
COD Workload Description
52554-02 30 Introductory and relevant topics in marketing. Evolution on marketing main theories. History of marketing though. Ethics in marketing.
Professors Home time Lattes
STEFANIA ORDOVAS DE ALMEIDA 18 years Link
Concentration area Type Required
Strategic Management Master's Not required
Strategic Management Doctorate Not required
Research line Description
Strategy, Organizations and Society The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society.
Marketing The line of research in Marketing is geared towards the understanding of strategies, processes and impacts of Marketing in the actions conducted by companies, as well as towards the understanding of consumer behavior in different market contexts.
Fundamentals of Strategy, Organizations and Society
COD Workload Description
725GP-02 30 The objective of this course is to present and discuss the fundamentals of the concepts and approaches involved in the themes of Strategy, Organizations and Society, seeking to understand the evolution of these theoretical approaches and its application to the different contexts studied.
Professors Home time Lattes
MARCIRIO SILVEIRA CHAVES 5 years and 1 month Link
Concentration area Type Required
Strategic Management Master's Not required
Strategic Management Doctorate Not required
Research line Description
Strategy, Organizations and Society The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society.
Marketing The line of research in Marketing is geared towards the understanding of strategies, processes and impacts of Marketing in the actions conducted by companies, as well as towards the understanding of consumer behavior in different market contexts.
Government and Society
COD Workload Description
725GU-02 30 The objective of this discipline is to discuss the complex relations between government and society, issues of economic development and social inequality, social impact and public value, transparency and accountability movements, public policies as inducer of social responsibility, government openness and society participation, as well as theories for the study of topics of interface between government and society.
No offer for current semester
Concentration area Type Required
Strategic Management Master's Not required
Strategic Management Doctorate Not required
Research line Description
Strategy, Organizations and Society The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society.
Marketing The line of research in Marketing is geared towards the understanding of strategies, processes and impacts of Marketing in the actions conducted by companies, as well as towards the understanding of consumer behavior in different market contexts.
Innovation and Entrepreneurship
COD Workload Description
52528-02 30 The objective of the course is to discuss the role of the manager / entrepreneur in the process of innovation and entrepreneurship of the different types of organization.
No offer for current semester
Concentration area Type Required
Innovation Management Doctorate Not required
Strategic Management Master's Not required
Strategic Management Doctorate Not required
Research line Description
Strategy, Organizations and Society The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society.
Marketing The line of research in Marketing is geared towards the understanding of strategies, processes and impacts of Marketing in the actions conducted by companies, as well as towards the understanding of consumer behavior in different market contexts.
Introduction to Administration Research
COD Workload Description
72538-01 15 Introduce the students to the concepts related to the master's degree in business administration.
No offer for current semester
Concentration area Type Required
Strategic Management Master's Required
Strategic Management Doctorate Not required
Research line Description
Strategy, Organizations and Society The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society.
Marketing The line of research in Marketing is geared towards the understanding of strategies, processes and impacts of Marketing in the actions conducted by companies, as well as towards the understanding of consumer behavior in different market contexts.
Knowledge management
COD Workload Description
32517-02 30 Enable participants to deepen their knowledge about the main aspects related to Knowledge Management (CG), considering the internal and external environment to the organization.
No offer for current semester
Concentration area Type Required
Innovation Management Doctorate Not required
Strategic Management Master's Not required
Strategic Management Doctorate Not required
Research line Description
Strategy, Organizations and Society The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society.
Marketing The line of research in Marketing is geared towards the understanding of strategies, processes and impacts of Marketing in the actions conducted by companies, as well as towards the understanding of consumer behavior in different market contexts.
Marketing Management
COD Workload Description
52555-02 30 This course will present, discuss and provide deeper insights into the managerial nature of Marketing, particularly with respect to the core variables of Marketing Management, such as: marketing mix - product, distribution, pricing and communication - and integrated planning of the marketing mix.
No offer for current semester
Concentration area Type Required
Innovation Management Doctorate Not required
Strategic Management Master's Not required
Strategic Management Doctorate Not required
Research line Description
Strategy, Organizations and Society The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society.
Marketing The line of research in Marketing is geared towards the understanding of strategies, processes and impacts of Marketing in the actions conducted by companies, as well as towards the understanding of consumer behavior in different market contexts.
Marketing Research
COD Workload Description
72500-02 30 Challenges in marketing research; Exploratory trails in marketing research; quantitative bases of marketing research; measurement scales; development of marketing scales; experiments, sampling in marketing research.
No offer for current semester
Concentration area Type Required
Innovation Management Doctorate Not required
Strategic Management Master's Not required
Strategic Management Doctorate Not required
Research line Description
Strategy, Organizations and Society The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society.
Marketing The line of research in Marketing is geared towards the understanding of strategies, processes and impacts of Marketing in the actions conducted by companies, as well as towards the understanding of consumer behavior in different market contexts.
Marketing Research Practice I
COD Workload Description
725GW-02 30 The course aims to support students in the construction of their research project in Marketing. The substantive, conceptual and methodological domains will be discussed and the students will be led through a road map involving all domains. The construction of each domain will be carried out collectively, leading the students to reflect and debate about their research theme in Marketing, as well as that of their colleagues. At the end, students should present their project in the form of a pre-bank.
No offer for current semester
Concentration area Type Required
Strategic Management Master's Not required
Strategic Management Doctorate Not required
Research line Description
Strategy, Organizations and Society The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society.
Marketing The line of research in Marketing is geared towards the understanding of strategies, processes and impacts of Marketing in the actions conducted by companies, as well as towards the understanding of consumer behavior in different market contexts.
Marketing Research Practice II
COD Workload Description
725GY-02 30 The purpose of this course is to discuss current research topics in Marketing based on the research projects of the students, addressing the elaboration of the collection instrument, insertion in the field, data collection and the beginning of the analysis. The objective of the course is to get students to reflect and debate about their research theme, as well as that of their colleagues, allowing them to have a broader view of the research carried out in the Marketing line.
No offer for current semester
Concentration area Type Required
Strategic Management Master's Not required
Strategic Management Doctorate Not required
Research line Description
Strategy, Organizations and Society The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society.
Marketing The line of research in Marketing is geared towards the understanding of strategies, processes and impacts of Marketing in the actions conducted by companies, as well as towards the understanding of consumer behavior in different market contexts.
Marketing Theory
COD Workload Description
7251J-02 30 To follow is a list of topics the course will address: History of marketing thought ; The concept, scope and nature of marketing; Marketing as a science; Current aspects and future perspective of marketing; Methodological approaches in marketing; Marketing theories and sub-areas.
No offer for current semester
Concentration area Type Required
Innovation Management Doctorate Not required
Strategic Management Doctorate Not required
Research line Description
Strategy, Organizations and Society The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society.
Marketing The line of research in Marketing is geared towards the understanding of strategies, processes and impacts of Marketing in the actions conducted by companies, as well as towards the understanding of consumer behavior in different market contexts.
Marketing and Sustainability
COD Workload Description
725GN-02 30 This course aims to promote discussion and reflection on the interdependencies between marketing concepts and sustainable development. In this sense, it involves questions in two great perspectives. The first one, focusing on the organizational level and involving issues such as ethics, organizational strategies and public policies. The themes developed in this perspective relate, for example, to the concept of corporate social responsibility, corporate sustainability and business practices. The second perspective focuses on the role of the individual and understands issues related to consumer behavior, with themes about conscious consumption and anti-consumption movements.
No offer for current semester
Concentration area Type Required
Strategic Management Master's Not required
Strategic Management Doctorate Not required
Research line Description
Strategy, Organizations and Society The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society.
Marketing The line of research in Marketing is geared towards the understanding of strategies, processes and impacts of Marketing in the actions conducted by companies, as well as towards the understanding of consumer behavior in different market contexts.
Organizational Theories
COD Workload Description
725GJ-02 30 To deepen the knowledge in the theorizing of the organizations from an analytical and questioning approach.
Professors Home time Lattes
EDIMARA MEZZOMO LUCIANO 21 years and 1 month Link
Concentration area Type Required
Strategic Management Master's Required
Strategic Management Doctorate Not required
Research line Description
Strategy, Organizations and Society The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society.
Marketing The line of research in Marketing is geared towards the understanding of strategies, processes and impacts of Marketing in the actions conducted by companies, as well as towards the understanding of consumer behavior in different market contexts.
Project management
COD Workload Description
725GV-02 30 This discipline allows students to understand research approaches in Project Management, the different research design used, the practical research in projects and the skills required for the modern project manager. In addition, the course covers Project Management 2.0, Knowledge Management and lessons learned in projects.
No offer for current semester
Concentration area Type Required
Strategic Management Master's Not required
Strategic Management Doctorate Not required
Research line Description
Strategy, Organizations and Society The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society.
Marketing The line of research in Marketing is geared towards the understanding of strategies, processes and impacts of Marketing in the actions conducted by companies, as well as towards the understanding of consumer behavior in different market contexts.
Qualitative Data Analysis
COD Workload Description
725GK-02 30 Throughout the course, and especially at the end, it is expected that students will be able to demonstrate that they have developed a high understanding of the processes that permeate the planning, execution and interpretation of qualitative research data in the Area of Administration.
No offer for current semester
Concentration area Type Required
Strategic Management Master's Required
Research line Description
Strategy, Organizations and Society The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society.
Marketing The line of research in Marketing is geared towards the understanding of strategies, processes and impacts of Marketing in the actions conducted by companies, as well as towards the understanding of consumer behavior in different market contexts.
Quantitative Data Analysis
COD Workload Description
725GL-02 30 Throughout the course, and especially in the end, it is expected that students will be able to demonstrate that they have developed a high understanding of the processes that permeate the planning, execution and interpretation of quantitative research data in the Area of Administration.
No offer for current semester
Concentration area Type Required
Strategic Management Master's Required
Research line Description
Strategy, Organizations and Society The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society.
Marketing The line of research in Marketing is geared towards the understanding of strategies, processes and impacts of Marketing in the actions conducted by companies, as well as towards the understanding of consumer behavior in different market contexts.
Research Analysis in Business Administration
COD Workload Description
62525-03 45 This course aims to provide basic knowledge on the analysis and interpretation of data in qualitative and quantitative research, especially regarding their applications to Business Management.
Professors Home time Lattes
WAGNER DE LARA MACHADO 3 years and 2 months Link
ANA CLARISSA MATTE ZANARDO DOS SANTOS 3 years and 2 months Link
Concentration area Type Required
Innovation Management Doctorate Not required
Strategic Management Master's Required
Strategic Management Doctorate Not required
Research line Description
Strategy, Organizations and Society The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society.
Marketing The line of research in Marketing is geared towards the understanding of strategies, processes and impacts of Marketing in the actions conducted by companies, as well as towards the understanding of consumer behavior in different market contexts.
Research Methodology
COD Workload Description
725GH-02 30 The course presents the methodological basis for research in the area of administration, discussing: delineations and approaches of research in the area, research problems, data collection techniques, sampling, literature review and theoretical contributions.
Professors Home time Lattes
MIRIAN OLIVEIRA 21 years and 8 months Link
Concentration area Type Required
Economic Development Master's Not required
Economic Development Doctorate Not required
Local Economics Master's Not required
Local Economics Doctorate Not required
Strategic Management Master's Required
Strategic Management Doctorate Not required
Research line Description
Growth, Innovation and Equality This line of research is geared towards the investigation of the macroeconomic and microeconomic aspects associated with Development. When it comes to macroeconomic aspects, it will look at the relationship between job market growth, innovations and transformation. It will also address the recent discussion on quality of growth and/or pro-poor growth as well as discussions on equity and problems arising from economic inequality. As far as microeconomic aspects are concerned, it is intended to look at how the promotion of the culture of innovation and entrepreneurship can increase business competitiveness and foster income and wealth generation in society. Additionally, it is intended to understand the dynamics and operation of the job market with emphasis on supply and demand by workforce and salary discrimination, health economics, poverty and development indicators.
Economics of Agglomeration, Agribusiness and Environment This line of research looks at production agglomeration, agribusiness and environment as well as the forms of interaction between them. Research conducted within this line of research is intended to investigate the causes and consequences of sectoral (or functional) specialization of urban centers in relation to the strategies of firms and to their potential for growth and development as well as how agribusiness and the environment can be analyzed under the point of view of regional economic dynamics. In addition to these issues, the localization of activities, the process of growth and development of economic agglomerations have fostered discussions on how we can encourage regional development in a sustainable way, by involving the new actors and functions involved in environmental economics issues.
Strategy, Organizations and Society The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society.
Marketing The line of research in Marketing is geared towards the understanding of strategies, processes and impacts of Marketing in the actions conducted by companies, as well as towards the understanding of consumer behavior in different market contexts.
Research Practice I
COD Workload Description
1941K-02 30 The course aims to support students in the construction of their research project. The substantive, conceptual and methodological domains will be discussed and the students will be led through a road map involving all domains. The construction of each domain will be carried out collectively, leading the students to reflect and debate about their research theme, as well as that of their colleagues.
Professors Home time Lattes
FREDERIKE MONIKA BUDINER METTE 1 year and 8 months Link
Concentration area Type Required
Strategic Management Master's Required
Strategic Management Doctorate Not required
Research line Description
Strategy, Organizations and Society The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society.
Marketing The line of research in Marketing is geared towards the understanding of strategies, processes and impacts of Marketing in the actions conducted by companies, as well as towards the understanding of consumer behavior in different market contexts.
Research Practice II
COD Workload Description
1941L-02 30 The aim of the course is to define the trends in relation to research, the insertion of data about the students, the data collection and the beginning of the analysis. The aim of the course is to get students to reflect on and discuss their research topic, as well as that of their peers, who need a broader perspective research.
Professors Home time Lattes
CLECIO FALCAO ARAUJO 1 year and 2 months Link
Concentration area Type Required
Strategic Management Master's Required
Strategic Management Doctorate Not required
Research line Description
Strategy, Organizations and Society The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society.
Marketing The line of research in Marketing is geared towards the understanding of strategies, processes and impacts of Marketing in the actions conducted by companies, as well as towards the understanding of consumer behavior in different market contexts.
Research Practice in EOS I
COD Workload Description
725GQ-02 30 The course aims to support students in the construction of their research project. The substantive, conceptual and methodological domains will be discussed and the students will be led through a road map involving all domains. The construction of each domain will be carried out collectively, leading the students to reflect and debate about their research theme, as well as that of their colleagues.
No offer for current semester
Concentration area Type Required
Strategic Management Master's Not required
Strategic Management Doctorate Not required
Research line Description
Strategy, Organizations and Society The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society.
Marketing The line of research in Marketing is geared towards the understanding of strategies, processes and impacts of Marketing in the actions conducted by companies, as well as towards the understanding of consumer behavior in different market contexts.
Research Practice in EOS II
COD Workload Description
725GR-02 30 The aim of the course is to define the trends in relation to research, the insertion of data about the students, the data collection and the beginning of the analysis. The aim of the course is to get students to reflect on and discuss their research topic, as well as that of their peers, who need a broader perspective of EOS research.
No offer for current semester
Concentration area Type Required
Strategic Management Master's Not required
Research line Description
Strategy, Organizations and Society The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society.
Marketing The line of research in Marketing is geared towards the understanding of strategies, processes and impacts of Marketing in the actions conducted by companies, as well as towards the understanding of consumer behavior in different market contexts.
Retail Marketing
COD Workload Description
62526-02 30 Main Research Trails in Retail Marketing. Multichannel retail and omnichannel. Impacts of mobile shopping in the market. Consumer experience in retail environments. Crowding and perceived density. Product assortment decisions. Dysfunctional consumer behavior and morality in the market.
No offer for current semester
Concentration area Type Required
Strategic Management Master's Not required
Strategic Management Doctorate Not required
Research line Description
Strategy, Organizations and Society The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society.
Marketing The line of research in Marketing is geared towards the understanding of strategies, processes and impacts of Marketing in the actions conducted by companies, as well as towards the understanding of consumer behavior in different market contexts.
Seminar I
COD Workload Description
72503-01 15 This course is intended to provide students with deeper insights into research methods, thus being equipped to judge the quality of research done in Business Administration in an objective way.
No offer for current semester
Concentration area Type Required
Innovation Management Doctorate Not required
Strategic Management Master's Not required
Research line Description
Strategy, Organizations and Society The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society.
Marketing The line of research in Marketing is geared towards the understanding of strategies, processes and impacts of Marketing in the actions conducted by companies, as well as towards the understanding of consumer behavior in different market contexts.
Special Topics in Marketing
COD Workload Description
725GZ-02 30 Discipline that explores special topics in marketing, seeking degree of integration, comprehensiveness and depth required for the development of the line of research.
No offer for current semester
Concentration area Type Required
Strategic Management Master's Not required
Strategic Management Doctorate Not required
Research line Description
Strategy, Organizations and Society The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society.
Marketing The line of research in Marketing is geared towards the understanding of strategies, processes and impacts of Marketing in the actions conducted by companies, as well as towards the understanding of consumer behavior in different market contexts.
Special Topics in Strategy, Organizations and Society
COD Workload Description
725GX-02 30 Discipline that explores special topics in strategy, organizations and society, seeking degree of integration, comprehensiveness and depth required for the development of the line of research.
Professors Home time Lattes
MIRIAN OLIVEIRA 21 years and 8 months Link
MAIRA DE CASSIA PETRINI 11 years and 4 months Link
Concentration area Type Required
Strategic Management Master's Not required
Strategic Management Doctorate Not required
Research line Description
Strategy, Organizations and Society The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society.
Marketing The line of research in Marketing is geared towards the understanding of strategies, processes and impacts of Marketing in the actions conducted by companies, as well as towards the understanding of consumer behavior in different market contexts.
Theory in Marketing
COD Workload Description
725HA-02 30 The general objective of the discipline is to provide an analytical and critical view of the evolution of marketing thinking, exploring the perspective of marketing as a science and its consequent training.
No offer for current semester
Concentration area Type Required
Economic Development Master's Not required
Economic Development Doctorate Not required
Local Economics Master's Not required
Local Economics Doctorate Not required
Strategic Management Doctorate Not required
Research line Description
Growth, Innovation and Equality This line of research is geared towards the investigation of the macroeconomic and microeconomic aspects associated with Development. When it comes to macroeconomic aspects, it will look at the relationship between job market growth, innovations and transformation. It will also address the recent discussion on quality of growth and/or pro-poor growth as well as discussions on equity and problems arising from economic inequality. As far as microeconomic aspects are concerned, it is intended to look at how the promotion of the culture of innovation and entrepreneurship can increase business competitiveness and foster income and wealth generation in society. Additionally, it is intended to understand the dynamics and operation of the job market with emphasis on supply and demand by workforce and salary discrimination, health economics, poverty and development indicators.
Economics of Agglomeration, Agribusiness and Environment This line of research looks at production agglomeration, agribusiness and environment as well as the forms of interaction between them. Research conducted within this line of research is intended to investigate the causes and consequences of sectoral (or functional) specialization of urban centers in relation to the strategies of firms and to their potential for growth and development as well as how agribusiness and the environment can be analyzed under the point of view of regional economic dynamics. In addition to these issues, the localization of activities, the process of growth and development of economic agglomerations have fostered discussions on how we can encourage regional development in a sustainable way, by involving the new actors and functions involved in environmental economics issues.
Strategy, Organizations and Society The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society.
Marketing The line of research in Marketing is geared towards the understanding of strategies, processes and impacts of Marketing in the actions conducted by companies, as well as towards the understanding of consumer behavior in different market contexts.
eories in Strategy, Organizations and Society
COD Workload Description
725GE-02 30 The course addresses the Theories that can be used in Research in Strategy, Organizations and Society. The theories analyzed present economic, behavioral and sociological perspectives, having as approaches the organization / firm, the individual, the groups and the community: Use of Theories in EOS Research, Stakeholder Theory and Agency Theory, Transaction Costs Theory and Resource-Based View, Absorptive Capacity Theory and Dynamic Capabilities, Actor-Network Theory and Social Capital Theory, Organizational Culture and Power, Critical Social and Cognitive Social Theory, Institutional Works, and Institutional Logics.The course addresses the Theories that can be used in Research in Strategy, Organizations and Society. The theories analyzed present economic, behavioral and sociological perspectives, having as approaches the organization / firm, the individual, the groups and the community: Use of Theories in EOS Research, Stakeholder Theory and Agency Theory, Transaction Costs Theory and Resource-Based View, Absorptive Capacity Theory and Dynamic Capabilities, Actor-Network Theory and Social Capital Theory, Organizational Culture and Power, Critical Social and Cognitive Social Theory, Institutional Works, and Institutional Logics.
No offer for current semester
Concentration area Type Required
Strategic Management Doctorate Not required
Research line Description
Strategy, Organizations and Society The research line Strategy, Organizations and Society investigates complex phenomena related to the organizations of the First (Government), Second (Private Companies) and Third (NGO) Sectors, seeking to contribute to its competitiveness and sustainability, as well as to local development, be it social, environmental or economic. The main areas of knowledge studied in the line are: 1) corporate sustainability, 2) innovation and entrepreneurship, 3) technology, projects and knowledge, and 4) government and society.
Marketing The line of research in Marketing is geared towards the understanding of strategies, processes and impacts of Marketing in the actions conducted by companies, as well as towards the understanding of consumer behavior in different market contexts.