Stefania Ordovas de Almeida

Schools: Business School
Graduate Programs: Business & Administration Graduate Program
Publications: Orcid

Introduction

Ph.D. in Business/Marketing from USP (2009), with a partial completion period at Rice University, Master's degree in Business/Marketing from UFRGS (2003) and an undergraduate degree in Business from UFRGS (2000). Received an Honorable Mention in the CAPES Thesis Award in 2010. Currently a professor and researcher in the postgraduate program in Business/Marketing at the PUCRS Business School. Subjects of interest are consumer experience in services and retail settings and studies related to culture, subculture and consumer communities.

Areas of interest

-->

Themes

Concentration Areas and Lines Research

Strategic Management

- Marketing

Strategic Management

- Strategy, Organizations and Society

Research Structures

Research Group

- Comportamento do Consumidor no Varejo

Research Group

- EXPERIENCIALISMO NO COMPORTAMENTO DO CONSUMIDOR

Research Group

- Research Group on Studies on Interactions of Online Consumers and Social Networks