Stefania Ordovas de Almeida

Schools: Business School
Graduate Programs: Business & Administration Graduate Program
Publications: Orcid

Introduction

Ph.D. in Business/Marketing from USP (2009), with a partial completion period at Rice University, Master's degree in Business/Marketing from UFRGS (2003) and an undergraduate degree in Business from UFRGS (2000). Received an Honorable Mention in the CAPES Thesis Award in 2010. Currently a professor and researcher in the postgraduate program in Business/Marketing at the PUCRS Business School. Subjects of interest are consumer experience in services and retail settings and studies related to culture, subculture and consumer communities.

Areas of interest

Themes

Concentration Areas and Lines Research

Strategic Management

- Marketing

Strategic Management

- Strategy, Organizations and Society

Research Structures

Research Group

- EXPERIENCIALISMO NO COMPORTAMENTO DO CONSUMIDOR