Maira de Cassia Petrini

Schools: Business School
Graduate Programs: Business & Administration Graduate Program


Visiting professor at HEC Montreal - Canada (2017), doctorate in Business Administration at Fundação Getúlio Vargas - SP (2006) and Master of Business Administration at Federal University of Rio Grande do Sul (1999). Adjunct Professor of the Postgraduate Program in Administration at PUC RS, she has 24 years of experience in Information Systems and Technology, having worked in companies such as Procergs, Hospital Israelita Albert Einstein and IBM and conducted ad hoc consultancy in systems of Bussines Intelligence. In recent years, he has developed research and studies in the area of Administration, with emphasis on themes related to sustainability and its strategic adoption in companies, social businesses, sharing economy and social innovation. He is currently the leader of the Sustainability and Business with Social Impact research group and coordinates research projects on these topics.

Areas of interest


Concentration Areas and Lines Research

Strategic Management

- Marketing

Strategic Management

- Mercado, Comportamento e Inovação

Strategic Management

- Strategy, Organizations and Society

Research Structures

Research Group

- Sustainability and Business with Social Impact