RESEARCHERS
PUCRS

Introduction

Postdoc in Administration - KU Leuven | Belgium and Universidade Estadual de Maringá (2021); Doctor in Business Administration at PUCRS | UCS - Brazil (2018), CAPES | PDSE fellow; Visiting Ph.D. Student at Terry College - the University of Georgia - USA (2017). Master in Business and Management at PUCRS (2014). Marketing degree at SENACRS College (2011). Marketing professor of the Graduate Program in Business Administration of at the Pontifical Catholic University of Rio Grande do Sul, working in the Master's and PhD courses in Administration of the Graduate Program in Administration (PPGAd). Among the topics most addressed in the academic publications are Innovation Management, Consumer Behavior, Sports Marketing, Consumer Experience Management, Quantitative analysis, Structural Equation Modeling (PLS and CB), Survey, Meta-analysis and Marketing research.