Business Administration: Marketing

Delivering value and innovation to the market 

You’ll be ready to management brands, products and projects, identifing markets opportunities, doing environment analysis, understanding consumer behaviors, management distribuations channels and more.  

More than a technical habilities that you will developmented,  you will be able to be proactivity, creativity, innovation, team spirit, flexibility, self-confidence and ethics – fundamental to professional development and building a successful career. From the first semesters, theory and practice go hand in hand in all subjects. 


Check out the positions you can work: 

  • Digital marketing 
  • Consulting 
  • Agency of communications 
  • Entrepreneurship
1 254DB-04 Business Administration
2533Q-04 Accounting
2515G-04 Economics
4115F-04 Mathematics
2533P-04 Logical and Analytical Reasoning
2 2335T-02 Communication and Persuasion
2533N-04 Management Accounting
4121C-04 Statistics
15090-04 Philosophy and General Ethics
254DG-02 Innovation and Development
4110R-04 Mathematical Finance
3 2517L-02 Analysis of Economic Scenarios
254DN-04 Organizational Behavior
2420E-04 Corporate Law
254HX-24 Elective courses
41291-02 Applied Statistics
254BW-04 Short-Term Corporate Finance
4 2544X-04 Human Resource Management
254BY-04 Long-Term Corporate Finance
11521-04 Humanism and Religious Culture
2515K-02 Introduction to the Financial and Capital Market
254GN-02 Product and Branding
5 254DU-04 Operations and Services Management
2548T-04 Consumer Behavior
2517J-02 Research Methodology
254AF-04 Marketing Research
94106-03 Integration Project I (120 hours)
2517H-02 Sustainability
6 254DX-02 Information Management
254AD-04 Logistics and Materials Management
254DY-02 Sales Management
254CF-02 Development of Entrepreneurs
94117-04 Integrated Communication and Digital Media
254GE-02 Retail and Sales Points
7 254EG-02 Project Management
254AX-02 Services Marketing
254DV-04 Digital Businesses
254AA-02 Business Budgeting
254EC-02 Operations Research
254GM-02 Pricing Policies
8 254EU-02 Advanced Data Analysis
254HT-00 Complementary Activities (120 hours)
2548P-04 Corporate Strategy
254GJ-02 Client Value Management
254HZ-02 Internationalization of Companies
254PD-02 Decision-Making Process
254EJ-04 Thesis (240 hours)