Tecnopuc PUCRS Maristas
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About the book

Joaquim Clotet President of PUCRS

The Science and Technology Park of the Pontifical Catholic University of Rio Grande do Sul – Tecnopuc, after ten years of its inauguration, is a model of innovation and development for the country, recognized by Anprotec/SEBRAE/MCTI/Finep as the best Technology Park in Brazil in the first edition of the award promoted by these institutions, in 2004, something that happened again in 2009. In 2014, Raiar was acknowledged as the best Business Incubator oriented toward the generation and intensive use of technologies.

This megaproject was inspired by the movers and shakers Brother Norberto Rauch (in memoriam), then President of PUCRS; Paulo Girardello Franco, then Vice President for Extension, now Vice President for Administration and Finance; and Prof. Jorge Audy, Vice President for Research, Innovation and Development. The three of them were able to think, work and learn together to execute the project, which today can be summarized using the words leadership and success. PUCRS, the city of Porto Alegre, the state of Rio Grande do Sul and Brazil would like to acknowledge and thank these people for their indisputable contribution to development in areas such as Information and Communication Technologies (ICTs), Creative Industry, Health, Pharmaceuticals and Energy, as well as for the opportunities they helped to create for professionals and students in different areas as a result of the interaction between government, enterprises and the university.

This work corroborates the ideas of Burton Clark, Henry Etzkowitz and Rob Chernow on the entrepreneurial university, knowledge-based innovation and the role of universities in the regional economic progress. Piero Formica addresses this topic, highlighting the territorial ecosystems of innovation, as does Josep Piqué, CEO of 22@ Barcelona Project, and International Vice President of IASP. For them, incubators, companies, spin-offs and start-ups result in an innovative ecosystem, boosted by business people, researchers, professionals, students, graduates or alumni – people who are changing the world of job markets, technology and production.

Tecnopuc has been and continues to be an investment in people, creativity and innovation. As such, it depends on the vision for the future, courage and the joint action of a visionary team that is engaged in the project, whose participants are protagonists, and, at the same time, responsible for growth and the search for new opportunities. Another strong point of Tecnopuc is the proximity, not only physical, to the university campus, but also its capacity for encouraging the participation and the quick inclusion of professors and students from the different Schools. In short, the park can be considered an effervescent potential mix, in continuing expansion. Thus, PUCRS, as a University of academic excellence and quality scientific and technological research, is also highly committed to innovation and to the development of society. As a Catholic and Marist institution, its values guide its actions.

Greetings to the Tecnopuc team and its creators for this decade of effort and success!

About the book

Dilma Rousseff
President of Brazil

Brazil is faced with the task of building a new stage of its development, supported by the knowledge economy. For this, it is essential to integrate the capacity and excellence of our researchers and research institutions with companies and entrepreneurs, in order to turn science into innovation and more competitiveness.

With this purpose, we have implemented, in recent years, the Inova Empresa plan, to finance business innovation plans in partnership with science and technology institutes; the Science without Borders program, to provide scholarships for Brazilian students in the best universities abroad; Embrapii, our Brazilian Enterprise for Industrial Research and Innovation, to coordinate the laboratory and scientific expertise of technological institutes with the business needs; and the Knowledge Platform program, to support public-private arrangements to articulate the Science, Technology and Innovation infrastructure through research institutes and companies.

In this context, the first decade of existence of the Pontifical Catholic University of Rio Grande do Sul's Science and Technology Park (Tecnopuc) acquires a special significance. The University believes that creating an adequate environment to turn research to business is a winning strategy, and it has received the support of the Federal Government to this end. Today, the park is a successful innovation ecosystem, and is decisive for the growth and the increase of competitiveness for the industry in the state and in the country.

We salute the scientific community and the entrepreneurs that make Tecnopuc successful, and an example of Science and Technology Park for the entire country.

About the book

José Fortunati
Mayor of Porto Alegre

A city that prepares for the future needs to be prepared for the new technologies, the emerging demands of its citizens, and the speed of changes in the new era. The City Hall of Porto Alegre has increasingly invested in an innovative and transparent management, making public information of interest to the population, using digital tools for rendering services in the city and encouraging sustainable development, entrepreneurism and the creative industry.

Thus, PUCRS' Science and Technology Park (Tecnopuc) has been a benchmark and a great partner of the public sector in the construction of a smart city. The institution has worked alongside the City Hall and its technology-related agencies, such as POAdigital and Inovapoa, offering academic support and participating in debates on topics such as open data, new types of technologies working for cities, and actions to promote an even more innovative and collaborative environment in the capital.

One of the joint initiatives setting our city apart is the Porto Alegre Start-ups Program, that aims at encouraging the rise, the progress and the growth of new technology-based companies. The organization of the International Free Software Forum, the largest meeting of communities related to the field in Latin America, enables a wide debate on democratization and popularization of technology and the free digital culture. Another example is the partnership with PUCRS' School of Communication's Laboratory of Research in Mobility and Media Convergence (Ubilab), that turned the POAtuitada and POAfotografada actions into e-books, leaving a cultural legacy that was created through this creative environment. These are just a few examples.

Porto Alegre is the pioneering city in Brazil regarding the use of free software, and comes second in the creativity ranking according to a study analyzing 50 Brazilian cities conducted by Fecomércio-SP. This prominent position of the state capital is due to the vision of institutions such as PUCRS, which created its Science and Technology Park ten years ago. Tecnopuc goes beyond encouraging research, innovation, and technological, economic and social development. It is the living proof that, through collaborations between the academic community, the private sector and the government, we can build smart cities that can become a benchmark in services and offer better opportunities and quality of life for its citizens.

About the book

Brother Inacio Nestor Etges
President of the Marist Network

The Pontifical Catholic University of Rio Grande do Sul was a pioneer in several areas related to development, research and innovation, always in line with the needs and conditions for the regional development, meeting the demands of the Rio Grande do Sul society. Thus, over ten years ago, the plan and conception for Tecnopuc emerged. In a joint effort from the University and society, little by little, this technological project took shape and gained consistency, becoming nationally renowned and a global reference in research.

In addition to providing advancement and technological innovation, Tecnopuc came to fulfill a long-felt need for training highly qualified professionals as demanded by the markets. The first steps were taken carefully, because this was a project with an unknown future, without a lot of clarity or guarantee of success. Over time, doubts turned into opportunities, and as a result, processes and projects gained momentum and speed.

Today, we have a consolidated science and technology park, with countless opportunities lying ahead. In addition to contributing to the technology field through research, we train people with a high level of performance. These are professionals that the market absorbs very quickly, respectful citizens who contribute significantly for the progress of our region and our country through the development of their own skills. This is the project of the University within a social context, providing society with appropriate and permanent solutions to meet its needs. There is a perfect harmony between what the University offers and what society needs for its development.

Thus, we can affirm that PUCRS fulfills its social role, through academic research and innovation, the progress of science, and the demands of society and the markets, contributing consistently to the global development. It also fulfills its mission as a Marist institution, one that has always been concerned with training citizens to be responsible, ethical, supportive, fair, so that they develop their skills in order to provide an invaluable contribution to the whole community.

Congratulations to all those who worked, those who work and those who will come here to work and do research, for contributing to the consolidation of Tecnopuc's name as an organization of excellence in the development of technologies oriented toward quality and aiming at caring for the lives of the citizens in our region and country.

About the book

os Authors

Jorge Audy

Jorge Audy is the Vice President for Research, Innovation and Development at PUCRS, and a full professor at the School of Computer Science and in the Graduate Program in Computer Science at the University. He has experience in the fields of Management of Science, Technology and Innovation and Innovation Environments, as well as in research in the fields of Information Systems and Project Management.

He is the President of the International Association of Science Parks and Areas of Innovation – Latin America (IASP) and the Vice President of the Brazilian National Association of Entities Promoting Innovative Enterprises (Anprotec). He is a member of the Deliberative Council of CNPq (MCTI), of the Administrative Council of Embrapii (MCTI) and of the Deliberative Council of the Center for Strategic Studies and Management (CGEE).

Patricia Knebel

Patricia Knebel is a journalist, writer and Technology and Innovation columnist for Jornal do Comércio. She has 12 years of experience in journalism, writing for national and international publications. She authored the books Dos grãos aos chips: a história da tecnologia e da inovação no Rio Grande do Sul and A Reinvenção da TI: como a tecnologia está transformando as empresas. They were both nominated for the award Prêmio Jabuti.

She won the award for Best Journalist of the Year in Technology eight times. She took an intensive course in writing for the web at the Norman Nielsen Group, in New York City. She graduated from PUCRS and completed an MBA program in Marketing and Business at UFRGS. She is the founder of Estúdio Editorial, a company responsible for producing corporative content and digital projects.

About the book

Acknowledgements

To all the professionals at PUCRS, in particular those working at Inovapucrs Network and Tecnopuc, and to the business partners and public managers, who gave some of their time to help us tell this story. Here they represent many other people who have been and continue to be important for Tecnopuc. Special thanks to Finep, CNPq and Sebrae, who enabled the execution of this printed work and its digital versions.

A homage to the one who envisioned Tecnopuc

“Back in 2001, I proposed the creation of a Technology Park, Tecnopuc, setting aside for the project an area of 5.4 hectares of land, a fair area where the old headquarters were located. It was a groundbreaking idea, in the best possible way. With support from the city, the state, and the federal governments, the Park was developed extremely quickly. It became a success.”
Prof. Norberto Rauch, Marist Brother and former President of PUCRS

Liana Rigon

Liana Rigon

Liana Rigon is a journalist and Communications Advisor for the Office of Innovation and Development at Propesq. She contributed for five years with communication assistance for incubated start-up enterprises at Raiar Business Incubator. In 2014, she participated directly in the consolidation of the Office of Communications of Tecnopuc, linked to the Office of Communications and Marketing of PUCRS. She has a degree in Journalism and completed a specialization program in Political Communications, as well as another specialization program in Planning Communication and Image Crisis Management.

Patrícia Comunello

Patrícia Comunello

Journalist, reporter of the Economy section of Jornal do Comércio, with work experiences in Zero Hora, ClicRBS and Portal Terra. She graduated from Universidade Federal de Santa Maria (UFSM), and completed an MBA program in Economic-Financial Information and Capital Market at FIA/BM&FBovespa. She has received journalism awards from BM&FBovespa, the Regional Council of Economics of Rio Grande do Sul (Corecon-RS) and the Rio Grande do Sul Press Association (ARI).

Guilherme Daroit

Guilherme Daroit

Journalist, he graduated from Universidade Federal do Rio Grande do Sul (UFRGS) in 2014. Reporter of the Economy section at Jornal do Comércio. He has worked in the University Radio at UFRGS and in the City Department of Education of Porto Alegre.

Marina Schmidt

Marina Schmidt

Reporter of the Economy section of Jornal do Comércio, and news chief at Bens & Serviços magazine. She holds a Bachelor's degree in Social Communication from Universidade Metodista de São Paulo. She is currently working toward earning a Business Administration degree through distance learning from Universidade Federal de Santa Catarina (UFSC) and she is pursuing her MBA degree in Economic-Financial Information and Capital Market from UBS Business School/BM&FBovespa.

Ursula Fuerstenau

Ursula Fuerstenau

She is a designer and has directed her own studio since 2005. She has editorial design, graphic design and visual identity projects in her portfolio. She uses design as a strategic tool and an agent of transformation for adding value, simplifying processes, expressing concepts, seeking functionality and emphasizing aesthetics. She has a degree in Advertising from Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS).

Francielle Franco dos Santos

Francielle Franco dos Santos

She is working toward a degree in Advertising at Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS). She is part of the visual designers team at EDIPUCRS (PUCRS University Press). She is a researcher at the Laboratory of Research in Mobility and Media Convergence (Ubilab), where she develops editorial publication projects in different digital formats. She conducts studies on usability and accessibility in different interfaces.

Bruno Todeschini

Bruno Todeschini

He has a degree in Journalism from Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS). He was an intern in the Photography Department of the City Council of Porto Alegre, and participated in the coverage of several national and international events and shows. Since 2010, he is a photographer at PUCRS' Office of Communications and Marketing, and he also works as a freelancer. He deals with photojournalism, portraits, concert photography and mobile photography.

Camila Cunha

Camila Cunha

Born in Porto Alegre, she had her first contact with photography while working toward a degree in Journalism at Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS), where she graduated in 2012. She was a staff member at the agency Índice Fotojornalismo, where she participated of the official coverage of events such as the Mercosur Visual Arts Biennial, Campus Party, the International Free Software Forum, and Conexões Globais (Global Connections). She is a photographer of PUCRS' Office of Communications and Marketing and she also works as a freelancer. Her main topics of interest are documentary photography, contemporary art, street art, popular culture and music.

Gilson José de Oliveira

Gilson José de Oliveira

He is a photographer of PUCRS' Office of Communications and Marketing since 1997, and he has been present, through his images, in countless changes and important moments of the history of the University. He has a degree in Geography from PUCRS and is especially interested in environmental photography, research, portraits and daily records.

Patrícia Aragão

Patrícia Aragão

She is a language assistant and has a degree in Letters – Portuguese and Spanish from Universidade Federal do Rio Grande do Sul (UFRGS). She has completed an extension course called Update on Bibliographic Standards – Brazilian Association of Technical Standards (ABNT) at Universidade Federal de Minas Gerais. She holds a graduate degree in Linguistic Assistance and Communications from UniRitter Laureate International Universities. She has a lot of experience in the production and editorial management areas. She has participated as a member in evaluating committees in public and private examinations. She has written teaching materials and Portuguese Language tests for public examinations.

Fernanda Lisbôa

Fernanda Lisbôa

She is a proofreader with a teaching degree in Letters and a Master's degree in Comparative Literature from Universidade Federal do Rio Grande do Sul (UFRGS). She is working toward a degree in Psychology at Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS). She participated in the book "Por que ler os contemporâneos?" (Editora Dublinense), with a critique of Chuck Palahniuk.

Giovani Domingos

Giovani Domingos

He has a degree in Advertising from Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS) and works with editorial and advertising illustration and character design. He works in the Marketing Department of Unimed Porto Alegre, creating advertisements and graphic material for the different audiences in the cooperative association.

Estúdio Composto

Estúdio Composto

Composed by Bárbara Santos and Rafael Barbieri, Estúdio Composto works with video production, particularly motion projects, institutional and advertising videos.

Aldeia

Aldeia

Digital communication agency that, since 1996, is dedicated to increase the competitive advantage of its clients. Its focus is to boost company resources to obtain relevant results, through consultancy, projects and digital presence management. Brands such as Colcci, Forum, Sommer, Dell Anno, Mãe de Deus Hospital and Gisele Bündchen are among its clients.

Movweb

Movweb

Movweb produces audiovisual content destined to disseminating knowledge and research in several areas, such as science and management departments, and cultural and communication events related to Academia. It is a part of the Audiovisual Technology Center of Rio Grande do Sul (Tecna), and is established at Tecnopuc Viamão.

Estúdio Editorial

Estúdio Editorial

The company produces cross-platform content to the corporate market. Founded by journalist Patricia Knebel, Estúdio Editorial specializes in the inception and undertaking of projects integrating traditional language to new technologies, generating an end-to-end delivery of books, applications, websites, magazines and advertising material in innovative formats. She is responsible for the Tecnopuc book project.

About the book

Book Credits

Project Estúdio Editorial

Editor Patricia Knebel

Production Liana Rigon (PUCRS)

Collaboration with reports and texts Guilherme Daroit Marina Schmidt Patricia Comunello

Cover and design Ursula Fuerstenau

Layout Francielle Franco

Photography Photographic Archive Ascom PUCRS Bruno Todeschini Kroth Camila Guimaraes Cunha Gilson José de Oliveira

Collaboration Analice Longaray Teixeira Camila da Rosa Paes Keppler Jane Rita Caetano da Silveira Karen Sica

Illustration Giovani Domingos

Text revision Patrícia Aragão Fernanda Lisbôa

INTERACTIVE BOOK

Site-book Aldeia

Video production Movweb

Animation Estúdio Composto

App Laboratory of Research in Mobility and Media Convergence [UBILAB – PUCRS] Francielle Franco dos Santos