RESEARCHERS
PUCRS

Introduction

Undergraduate degree in Communication - Advertising at the Pontifical Catholic University of Rio Grande do Sul (1994), Masters degree in Communication at the Federal University of Rio de Janeiro (1999) and PhD in Communication at the Vale do Rio dos Sinos University (2004). She is currently dean of the School of Communication, Arts and Design, at the Pontifical Catholic University of Rio Grande do Sul. She has experience in Communication, with emphasis on Advertising, mainly in the following subjects: media discourse, advertising discourse and innovation in advertising practices.