Cooperation Project 4
Coordinator: Prof. Edimara Luciano
This research project looks at the macro and microeconomic aspects associated with social and economic development. The increased complexity of the business environment justifies the need to create new strategic capacities in companies. Active companies need to constantly adapt to new market conditions and develop capacities that propel their activities, their competitiveness and performance, including innovation processes, strategic orientations, resilience abilities, absorption capacities, knowledge management, understanding of market behavior and social relations in consumption contexts.
This innovative and interdisciplinary project is calling for a new understanding of social development and socioeconomic dynamics and their multiple aspects, in terms of welfare, human, economic, social and environmental development. Therefore, the project is in line with the idea that development must embrace social equity and quality of life and foster improvements in the management and provision of responses to social and market forces. This will make the access to products and services universal (shared economy) and promote sustainable transitions through the efficient use of resources.
This project is in line with international partnerships that had been developed in the area of internationalization with several countries (USA, Canada, Japan, UK, Spain, France, Sweden, Norway, Australia, Mexico, Portugal and Argentina). In this sense, three international universities with which PUCRS has been partners with are strategic for the development of this project:
a) HEC Montréal – research on social innovation (Centre for Research on Social Innovation) and creative economy (MOSAIC – accelerator of innovation and creativity);
b) University of Illinois at Urbana-Champaign – regional economy research (REAL – Regional Economics Applications Laboratory);
c) University of Georgia – research on consumption behaviors and on social relations in consumption contexts (Terry College of Business).
The interdisciplinary and innovative nature of the project involves partnerships with different Graduate programs at PUCRS: