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Lecture | Marketing Transformations: Macro and Micro Perspectives

Visiting professor, Dr Ruby Roy Dholakia, to deliver lecture on Nov 11

07/11/2019 - 11h22

Ruby RoyOn Nov 11, at 2 PM, Visiting Professor from the University of Rhode Island, Dr Ruby Roy Dholakia, will be giving a lecture Marketing Transformations: Macro and Micro Perspectives, in support of the Institutional Project of Internationalization (PUCRS-PrInt). In her lecture, she will be discussing how marketing, as a social process aimed at meeting needs and wants, has evolved into today’s complex systems that are constantly changing. The visiting professor will be talking about the macro and micro forces that shape these changes and influence our actions as managers, policy makers and consumers.

The session will occur at Room 1111 of Building 50 on the Main Campus (Av. Ipiranga, 6.681). The lecture will be delivered in English. No interpreting will be provided. No early registration is required.

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