Public Relations work in public and private organizations, communication and/or press offices, event organization and cultural production companies, parliamentary and governmental offices, conducting activities such as planning and conducting public opinion campaigns, internal communication and social responsibility. They are responsible for organizing business events and assessing the effectiveness of actions and implemented communication strategies through research.
| LEVEL | CREDIT CODE | COURSES |
|---|---|---|
| 1 | 23149-02 | Digital Culture |
| 23133-02 | Aesthetics and History of Art | |
| 23148-02 | Fundamentals of Scientific Research in Communication | |
| 2342Y-02 | Fundamentals of Public Relations | |
| 23135-02 | History of Communication | |
| 2342Z-02 | Introduction to Photography (60 Hours) | |
| 1214L-04 | Portuguese I | |
| 2342X-04 | Public Relations, Trends and Marketing | |
| 2343A-04 | Digital Techniques and Media Training | |
| 2 | 23136-02 | Community Communication |
| 2343D-02 | Digital Communication in Organizations | |
| 2344H-12 | Elective Course | |
| 2343B-04 | Public Opinion Studies | |
| 1214M-04 | Portuguese II | |
| 2342K-02 | Public Relations in the Public and Third Sector | |
| 2343C-02 | Public Relations and Organizational Studies | |
| 23150-02 | Theories of Communication: Media and Information | |
| 3 | 23153-02 | Communication and Culture in Brazil |
| 2343F-04 | Qualitative Research in Public Relations | |
| 2343E-04 | Strategic Planning in Communication | |
| 2342R-04 | Digital and Print Media Production in Public Relations | |
| 2344I-04 | Public Relations Writing (90 Hours) | |
| 23152-02 | Theories of Communication: Culture and Society | |
| 1501A-04 | Ethics and Citizenship | |
| 4 | 4121B-02 | Statistics for Public Relations |
| 2342P-02 | Political and Electoral Marketing | |
| 2343J-04 | Quantitative Research in Public Relations | |
| 2343G-02 | Planning for Public Relations | |
| 2343H-04 | Multimedia Production in Public Relations | |
| 2343I-02 | Professional Practices in Public Relations – Supervised Internship in Institutional Memory (50 Hours) | |
| 1513G-02 | Sociology of Communication | |
| 2342N-02 | Political Theories | |
| 5 | 2344J-04 | Interpersonal Communication |
| 2342M-04 | Organizational Communication | |
| 11521-04 | Humanism and Religious Culture | |
| 2342S-04 | Event Planning and Production | |
| 2343M-02 | Professional Practices in Public Relations – Supervised Internship in Audiovisual Production (50 Hours) | |
| 2343L-02 | Public Relations and Economic Scenario | |
| 2343K-04 | Public Relations and Negotiation | |
| 6 | 2341E-04 | Press Office for Communications |
| 2343P-04 | Internal and Administrative Communication | |
| 2341G-02 | Entrepreneurship in Public Relations | |
| 2343Q-02 | Study of Publics in Public Relations | |
| 2343R-02 | Laws and Ethics in Communication | |
| 2343N-02 | Scientific Research Methodologies for Public Relations | |
| 2340J-02 | Cultural Production and Project Management | |
| 2343T-02 | Professional Practices in Public Relations – Supervised Internship in Digital Media Management (50 Hours) | |
| 7 | 2343V-02 | Institutional Communication and Reputation |
| 2341P-04 | Market Communication | |
| 2343U-02 | Communication, Social and Environmental Responsibility and Sustainability | |
| 2343Y-02 | Undergraduate Dissertation – Scientific Research Project | |
| 2343Z-04 | Communications Project – Public Relations Research (90 Hours) | |
| 2343X-02 | Professional Practices in Public Relations – Supervised Internship in Entrepreneurial Action (50 Hours) | |
| 2341F-04 | International Public Relations | |
| 8 | 2344G-00 | Complementary Activities (200 Hours) |
| 2344E-02 | Image and Communication Management for Crises | |
| 2344F-03 | Thesis (90 Hours) | |
| 2344D-02 | Media and Culture | |
| 2344C-04 | Communications Project – Innovation in Public Relations (90 Hours) | |
| 2344B-04 | Communications Project – Business (90 Hours) | |
| 2344A-04 | Communications Project – Public Sphere and Third Sector (90 Hours) |